Dr. Devika Vashisht, Assitant Professor, Marketing Management, awarded Best Paper Award in the Marketing Communication and Advertising track at  MICA ICMC 2025 conference held at Mudra Institute of Communications (MICA) Ahmedabad for her research paper titled "Effectiveness of Buycott- and Boycott-Communication, Game-Destination-Fit and Environmental Knowledge in In-Game Advertising".