Dr. Anuj Jain earned his doctorate in Marketing from XLRI – Xavier School of Management, Jamshedpur, with a specialization in the intersection of marketing and technology. His research focuses on the effects of new-age technology on consumers, brands, and society. He has nearly five years of experience in consulting and entrepreneurial roles at Daily Diet Boxes. Dr. Jain also holds a Bachelor of Technology in Environmental Engineering from IIT (ISM), Dhanbad. His work has been published in esteemed marketing journals, including the Journal of Brand Management and Psychology & Marketing, and he has presented his findings at prestigious conferences including the Global Marketing Conference (GMC), the International Centre for Anti-Consumption Research (ICAR) Conference, and the Behavioral Science in Management (BSIM) Conference.

Research interests include human-technology interaction, technology-driven marketing, customer experience, customer engagement, and consumer well-being.

Teaching interests include Marketing Research and Analytics, Integrated Marketing Communications, Consumer Behaviour, Business Research Methods, and Advance statistical and Research techniques.

Best paper award at Behavioral Science in Management (BSIM) Conference 2023 at Indian Institute of Management, Ahmedabad for conference paper “Experimental Investigation of Manipulation and Moral Disengagement: The Game of Cheating.”

Jain, A., Pradhan, D., Kuanr, A., & Singh, S. (2024). Self-quantification and consumer well-being: A meta-analytic review. Psychology & Marketing. https://doi.org/10.1002/mar.22141 

Pahi, S.A., Jain, A. & Pradhan, D. How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping. J Brand Manag 31, 616–631 (2024). https://doi.org/10.1057/s41262-024-00363-y

Jain, Anuj, Pradhan, Debasis, Sarangi, Sunil Kumar, “Brand Avoidance in a self-quantified world: Roles of regulatory focus and multiplicity of data,” at International Center for Anti-consumption Research (ICAR) Conference, 24-28, December 2023 in Sydney, Australia.
Pahi, Sampa Anupurba, Jain Anuj, “Brand Environmental Transgressions and Repercussions: A Gen. Z perspective,” at the Global Marketing Conference, 608-610, July 2023 in Seoul, South Korea.
“Experimental Investigation of Manipulation and Moral Disengagement: The Game of Cheating,” at the Indian Academy of Management (INDAM) Conference, January 2024 in Goa, India.
“Experimental Investigation of Manipulation and Moral Disengagement: The Game of Cheating,” at the Behavioral Science in Management (BSIM) Conference, April 2023 in IIM Ahmedabad, India.
“Greenwashing: The Seven Sins Perspective,” at the Association of Indian Management Scholars (AIMS-20) International Conference, December 2022 in IIM Kozhikode, India.