Dr. Alekh Gour holds a Ph.D. from NIT Bhopal. He has done his graduation in Computer Science Engineering. He has more than ten years of academic work experience. His primary areas of teaching and research are data sciences and machine learning. He was awarded the Young Scientist Award in Computer Science by MPCST, Government of Madhya Pradesh. He has served as an Associate Professor at Goa Institute of Management (GIM, Goa) and SP Jain institute of Management & Research (SPJIMR, Mumbai), and has been invited to teach courses and deliver guest sessions at esteemed institutions like IIM Rohtak and the Indian Institute of Foreign Trade. In 2020, he was honored with the title “Inside IIM Professor of the Year at GIM.” During his tenure at GIM, he held several significant roles, including Placement Chair and Chairperson of the Centre for Excellence and Research (CER).

He has been the program coordinator and trainer at many open MDPs and FDPs. He has trained senior professionals of companies such as Johnson and Johnson, Colorcon and officers of the Indian Armed Forces. Some of the courses he teaches are Business Analytics, Advance Business Analytics, Machine Learning, Predictive and Prescriptive Analytics, Data Visualization, Web and Social Media Analytics,.

He is also an accomplished researcher and has published papers in FT50/A*/A and high impact factor journals. His key areas of interest are tourism analytics, marketing analytics and social media analytics.

Research Interest: Data Analytics, Machine Learning, Text Mining, Tourism Analytics, Marketing Analytics

Teaching Interest: Business Analytics, Machine Learning, Digital Transformation, Predictive & Prescriptive Analytics, and Social Media Analytics, Data Visualization, Storytelling using data

Professor of the year 2020 at GIM by InsideIIM.

Awarded Young Scientist Award in 30th M .P. Young Scientist Congress at M.P. Council of Science and Technology during February 28- March 01, 2014.
 

Upadhyay, S., Upadhyay, N., & Gour, A. (2024). Voices in the storm: Analyzing MakeMyTrip's crisis communication during COVID‐19 through a multivocality lens. Journal of Contingencies and Crisis Management, 32(1), e12521. [Scopus Q1]

Gour, A., Aggarwal, S., & Kumar, S. (2022). Lending Ears to Unheard Voices: An Empirical Analysis of User-Generated Content on Social Media During a Humanitarian Crisis, Production and Operations Management Society (POMS) [FT-50]

Upadhyay, S., Upadhyay, N., Gour, A., & Mehra, P. (2022). Examining WHO’s Crisis Communication in Issue Arenas during COVID-19: A Socio-semantic Network Analysis. International Journal of Strategic Communication, 16(4), 599-619. [ABDC-B]

Gour, A., Aggarwal, S., & Erdem, M. (2021). Reading between the lines: analyzing online reviews by using a multi-method Web-analytics approach. International Journal of Contemporary Hospitality Management. [ABDC-A]

 
Aggarwal, S., & Gour, A. (2020). Peeking inside the minds of tourists using a novel web analytics approach. Journal of Hospitality and Tourism Management, 45, 580-591. [ABDC-A]

Gour, A., & Pardasani, K. R. (2020). Type II fuzzy set-based data analytics to explore amino acid associations in protein sequences of Swine Influenza Virus. Applied Soft Computing, Elsevier, 88, 105856. [SCI, SCOPUS] [JCR Impact factor: 4.873]

Gour, A., & Pardasani, K. R. (2019). Soft Fuzzy Set Approach for Mining Frequent Amino Acid Associations in Peptide Sequences of Dengue Virus. Proceedings of the National Academy of Sciences, India Section A: Physical Sciences, Springer 88(4), 529-538. [SCI, SCOPUS][JCR Impact factor: 0.754]

Gour, A., & Pardasani, K. R. (2018). Statistical and Soft Fuzzy Set Based Analysis of Amino Acid Association Patterns in Peptide Sequence of Swine Influenza Virus. Advanced Science, Engineering and Medicine, 10(2), 137-144. [SCOPUS]
 

Upadhyay, S., Upadhyay, N., & Gour, A. (2024). Voices in the storm: Analyzing MakeMyTrip's crisis communication during COVID‐19 through a multivocality lens. Journal of Contingencies and Crisis Management, 32(1), e12521. [Scopus Q1]

Gour, A., Aggarwal, S., & Kumar, S. (2022). Lending Ears to Unheard Voices: An Empirical Analysis of User-Generated Content on Social Media During a Humanitarian Crisis, Production and Operations Management Society (POMS) [FT-50]

Upadhyay, S., Upadhyay, N., Gour, A., & Mehra, P. (2022). Examining WHO’s Crisis Communication in Issue Arenas during COVID-19: A Socio-semantic Network Analysis. International Journal of Strategic Communication, 16(4), 599-619. [ABDC-B]

Gour, A., Aggarwal, S., & Erdem, M. (2021). Reading between the lines: analyzing online reviews by using a multi-method Web-analytics approach. International Journal of Contemporary Hospitality Management. [ABDC-A]

 
Aggarwal, S., & Gour, A. (2020). Peeking inside the minds of tourists using a novel web analytics approach. Journal of Hospitality and Tourism Management, 45, 580-591. [ABDC-A]

Gour, A., & Pardasani, K. R. (2020). Type II fuzzy set-based data analytics to explore amino acid associations in protein sequences of Swine Influenza Virus. Applied Soft Computing, Elsevier, 88, 105856. [SCI, SCOPUS] [JCR Impact factor: 4.873]

Gour, A., & Pardasani, K. R. (2019). Soft Fuzzy Set Approach for Mining Frequent Amino Acid Associations in Peptide Sequences of Dengue Virus. Proceedings of the National Academy of Sciences, India Section A: Physical Sciences, Springer 88(4), 529-538. [SCI, SCOPUS][JCR Impact factor: 0.754]

Gour, A., & Pardasani, K. R. (2018). Statistical and Soft Fuzzy Set Based Analysis of Amino Acid Association Patterns in Peptide Sequence of Swine Influenza Virus. Advanced Science, Engineering and Medicine, 10(2), 137-144. [SCOPUS]
 

Presented paper in “Finance and Business Analytics” conference organized by Adam Smith Business School of the University of Glasgow and Bayes Business School at Lefkada, Greece (June12-13, 2023)
Chaired session and presented paper in 20th AIMS International Conference on Management at IIM Kozhikode (28-31 December 2022).