Subjects Taught: Retail Management, FMCG Marketing, Consumer Behavior, Digital Marketing, Marketing Analytics, Marketing Management I, Advances in Consumer Behavior (PhD), Marketing Theories & Contemporary Research (PhD)

Training Conducted: Digital Marketing, Strategic Retail Marketing, Marketing Strategy

Research Interest: Social Media Marketing

Research Interest: Social Media Marketing

Resource Person:
Sales & Marketing Strategy, Birla White Cements
Research Projects, Tata Steel

Chandrasekaran, ShabbirHusain & Annamalai (2024). “Social media content strategy for DMOs: examining linguistic style in times of crisis”, Asia Pacific Journal of Tourism Research (ABDC A).
DOI: https://doi.org/10.1080/10941665.2024.2339297

ShabbirHusain, Pathak, Chandrasekaran & Annamalai (2023). “The Power of Words: Driving Online Consumer Engagement in Fintech”, International Journal of Bank Marketing (ABDC A). 
DOI: https://doi.org/10.1108/IJBM-11-2022-0519 

Chandrasekaran, ShabbirHusain & Annamalai (2022). “Social media and Tourism: a cross-platform study of Indian DMOs”, Current Issues in Tourism (IF: 7.58; ABDC A). 
DOI: https://doi.org/10.1080/13683500.2022.2142098
 
Annamalai, Yoshida, Varshney, Pathak & Venugopal (2021). “Social media content strategy for sport clubs to drive fan engagement”, Journal of Retailing and Consumer Services (IF: 7.14; ABDC A). 
DOI: https://doi.org/10.1016/j.jretconser.2021.102648 

Aggarwal, Chandrasekaran & Annamalai (2020). “A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices” Journal of Behavioral and Experimental Finance (ABDC A). DOI: https://doi.org/10.1016/j.jbef.2020.100335

Select Conferences:

Annamalai, “Influence of Content Prompts on Social Media Engagement: Evidence from Indian Premier League”, 13th EMCB (virtual), IIM Lucknow 2024
Annamalai, “Cognition, Affect, and Behavioural Drives in Sport Social Media: Fan Engagement during the FIFA World Cup 2022”, 13th EMCB (virtual), IIM Lucknow 2024
Annamalai, “Influence of Facebook engagement on Indian car sales”, 14th ISDSI Conference (virtual), IIM Raipur 2020.
Annamalai, “Social media driven customer engagement: a systematic review”, Strategic Management Forum (virtual), IIM Nagpur 2021.
Annamalai, Varshney, Pathak & Venugopal, “Influence of sports-club engagement on fan engagement in social media”, 13th ISDSI Conference, IIM Sambalpur 2019.
Annamalai, Chandrasekaran & Varshney, “Cultural differences in Facebook fan engagement: A comparison of Australian and Indian cricket league”, 13th ISDSI Conference, IIM Sambalpur 2019.

Pathak, Chandrasekaran, Annamalai & Ghosh (2020). “Salt n Soap: Online retailing of food and groceries” Ivey Business Publishing. (Product #: W20697-PDF-ENG)