Dr. S. Lianbiaklal holds a PhD in Marketing from the Indian Institute of Technology (IIT) Madras. His doctoral research examines how social media marketing influences consumer choices, specifically through food brand engagement on social media on adolescents. His research interests lie in consumer behaviour, social media marketing, visual and linguistic persuasion. He also holds a PGDM from IIM Kashipur and a B.Tech. in Computer Science and Engineering from Nagaland University.

TEACHING INTEREST: Digital Marketing, Social Media Marketing, Brand Management, Advertising and Promotion, Marketing Analytics, Consumer Behaviour.

RESEARCH INTEREST: Social Media Marketing, Visual and Linguistic Persuasion, Role of Familial factors in children’s behaviour.

Awarded the Sethuraman NASMEI Research Grant Award of Rs. 1 lakh at the 17th Great Lakes NASMEI Marketing Conference, 2023

Awarded the Institute Research Award 2026 at IIT Madras in recognition of excellent Ph.D work.

Lianbiaklal S, Rehman V (2026), "Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach". Journal of Product & Brand Management, Vol. 35 No. 1 pp. 79–98, doi: https://doi.org/10.1108/JPBM-11-2024-5602

Lianbiaklal, S., & Rehman, V. (2023). Revisiting 42 Years of literature on food marketing to children: A morphological analysis. Appetite, 190, 106989. https://doi.org/10.1016/j.appet.2023.106989.

"Understanding the Role of Verbal and Non-Verbal Textual Cues in Instagram Posts’ Caption from Food Brands", AMA Winter Academic Conference, 2025 "

Understanding The Verbal And Non-Verbal Textual Cues Of Instagram Captions", India Management Research Conference (IMRC), IIM Ahmedabad, 2025. 

"Navigating Food Brands' Instagram Content: Investigating the Interplay Between Post Categories, Textual Features, and Consumer Engagement", Management Education and Research Colloquium (MERC), IIM Kashipur, 2024.

"From Content to Consumption: Understanding the Impact of Family Dynamics and Marketer-Generated content on Adolescents' Food Choice", 17th Great Lakes NASMEI Marketing Conference, India, 2023.

"Food Marketing to Children: A Morphological Analysis". Australia New Zealand Marketing Academy Conference (ANZMAC), 2023.

"Food marketing to children: A review and future research agenda in light of wellbeing of children", 8th Pan IIM World Management Conference, IIM Kozhikode, India, 2021