I am pursuing Ph.D in Marketing at the Indian Institute of Management, Sirmaur. Prior to this, I pursued M.B.A in Marketing from Alliance University, Bangalore. My internship with a media company prior to pursuing MBA made me realize that the artist in me with the ability to think out-of-the-box was meant to be a marketer. Thus, it is my unquenchable thirst for knowledge and the marketing skills I possess along with my professors' constant encouragement that has motivated me to pursue Ph.D in Marketing. My research interest areas are Consumer Psychology/Consumer Behaviour and Branding.