Dr. Karthikeyan Balakumar is a Ph.D. in Marketing from IIM Calcutta. He has a PGDM from IIM Trichy and has also secured the Gold Medal for Academic proficiency in Marketing from there. His research interests are:
Sales and Distribution
He has also worked in channel sales for the TTK Prestige and had set up a tertiary eye care hospital in Dar es Salaam, Tanzania.
Coauthored a case titled “Repositioning for success: The Lloyd’s acquisition by Havells India” with Dr. Prashant Mishra, Dr. Madhupa Bakshi, and Dr. Kumar Shreshtha. Case was published by IIMC CRC.
Authored short stories on Padma Shri. Arunachalam Muruganantham (Padman) and Mrs. Rani Mularidharan to the book “Small Big Bang – Stories of 30 Die Hard Entrepreneurs” - An anthology of short stories on Indian Entrepreneurs edited by Ratan Mani Lal, Published by Grey Parrot Publishers in 2014.
Awarded the Gold Medal for Academic Proficiency in Marketing by the Indian Institute of Management, Trichy in 2014.
Was part of the team of four that received the prestigious Association for Consumer Research (ACR) Grant of USD 2000 for the group project titled “The Outcaste becomes the Guru- A Unique Case of Indignation Entrepreneurship” to conduct Transformative Consumer Research (TCR).
Karthikeyan Balakumar, Prafulla Agnihotri, Ritu Mehta, & Debabrata Ghosh. Adding clicks to clicks:
Exploring the impact of encroachment on online incumbents. 2021 AMA Summer Academic Conference,13-15 August 2021.
Karthikeyan Balakumar, Prafulla Agnihotri, Ritu Mehta, & Debabrata Ghosh. Adding bricks to bricks:
Understanding revenue impact of physical manufacturer encroachment on entrenched brick and mortar retailers. 2021 AMA Winter Academic Conference, 17-19 February 2021.
Karthikeyan Balakumar & Ritika Sharma. “The Country of Destination Effect: An Umbra?”. 2018 Australia New Zealand Marketing Conference. (Paper was selected to conference. But not presented).
Karthikeyan Balakumar & Suganya Balakumar “Ananalysis of the indebtedness of rural labour households”.
PAN IIM Conference.
Bhupesh Manoharan, Akshay Narayanan and Karthikeyan Balakumar “Cyber Combat: An Exploratory Investigation into the Fake News Ecosystem and its Implications for Marketing”.